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INTRO 

At CLARISSE STUDIOS we create strong branding content with our business partners.

We believe the relationship with key branding experts in your business is the fundamental difference in delivering not just great video content, but creating deliverable branding content that appeals to your ideal target market to maximise your lead generation opportunity. We work across a selection of specific genres to convey strong branding messages with our partners.

The detail is in the content, the hook is in the process.

 

The following video example is a recent video we created with the team at New York Barbers Berwick showcasing their new location, items they’ve identified as the centre-piece in differentiating themselves from an ever growing segment of their market. The classic 1940’s themed/ styled Barber-shop modernised for 2019.

 

PROJECT GOALS

Create some buzz around what SJOG are offering through the JOY campaign through strategic marketing videos showcasing JOY, the Obstetricians, maternity ward virtual tours, patient testimonials, patient experience clips and educational clips.

Create content that potential patients see as an opportunity to take up the JOY experience at SJOG and that the offer is not limited to just the hospital experience but that SJOG are there for them in a go to educational content source once they’re back home and ultimately have them return for consecutive maternity stays in the future.

 

HOW WE PLAN TO ACCOMPLISH THE GOALS

Through a series of strategic videos and timing the roll out could be a sequence of releases or bulk launches.

Execution of the spoken word with scripts and specific fundamental deliverables is key in keeping the shooting fresh, relevant and concise.

Filming will focus on the features and benefits of SJOG Berwick and its point of difference to its competitors.

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Production plan & detail


VENUE/S & DATE:

1.MEDIA: Video Walk Through

LOCATION: SJOG Berwick / Maternity Ward

TIMING: Late May/ Early June 2019

DURATION: 1 full day of shooting

SHOOT DETAIL: Showcase the Maternity ward at SJOG, Mid-wife’s at work, a show+tell of the SJOG features and experience

INVESTMENT: $2.500


3.MEDIA: Project Joy at SJOG

LOCATION: SJOG Berwick / Maternity Ward

TIMING: June 2019

DURATION: 1 day of shooting

SHOOT DETAIL: Showcase the Maternity ward at SJOG, what is Joy?

INVESTMENT: $2,500


4.MEDIA: Patient testimonials

LOCATION: SJOG Berwick / Maternity Ward

TIMING: June 2019

DURATION: 1 full day of shooting

SHOOT DETAIL: Interview based content on past, current and future patients of SJOG

INVESTMENT: $915


5.MEDIA: Educational Clips

LOCATION: SJOG Berwick / Maternity Ward/ In a clients Home

TIMING: Late June 2019

DURATION: 1 full day of shooting

SHOOT DETAIL: Short/ sharp educational how to videos, accessible to patients once they return home

INVESTMENT: $3,600


TOTAL PROJECT INVESTMENT: $9,515

BASE ON THE CONTENT DEVISED BY THE DEPTH OF INFORMATION PROVIDED ON WEDNESDAY MAY 29TH, 2019.





Branding not just your logo but your mission goals, your ethos, your place in the market.

DELIVERABLES

5 key videos

  1. A longer full featured 3-5 minute video (for website use, Facebook, Youtube and Stories)

  2. A shorter 0.59 second highlight clip (Instagram based content)

The first cut of the videos will be made available within 10 days of the day of filming.

  • 2 rounds of edits

  • The final 2 clips finalised within 4 weeks of the conclusion of filming

  • access will be via an online download

 

PROJECT INVESTMENT

The total investment is based on an estimate of 10 visits (2 per segment). A seperate editor dedicated to the construction of the edit, Full lighting, inclusive of full colour-grade, audio enhancement with accompanying licensed music where required. All delivered online for hi resolution download in 1080p for the August launch date.

A 3/4 week lead time for cutting and editing the content to meet the August 1st launch will be critical in delivering the right content on time.

I look forward to being able to assist StJohn of God in delivering an exceptional video sequence to its potential users and set the benchmark for its industry.

Thanks Mark

+61418113696

info@clarissestudios.net

LAST EDIT Date: 29th May 2019


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